July 17th, 2009

What to look for when selecting an Ad Tracking service.

Posted in Business

There are a variety of features which different trackers offer as ad tracker technology has developed.

You will be able to select the features in accordance with your requirement from the following brief review.

We start first with an important distinction between the two types of tracker.

1) What do you want to do? To track service or software?
This is explained in detail here, but for a quick summary

Tracking Software:

need to install at your own site
one-time fee
no dependence on 3rd party
There are certain pre-conditions and minimum software requirements for programs which run on your site, including access to the cgi-bin, so it’s unlikely that free sites will qualify.

Our basic service can track visitation of your site, showing you the time and date of access, the website from which you were referred, the user’s browser and operating system, and the IP of the visitor.
The service is ready immediately, without installation. There is a month-to-month fee; you will go through a third party.

A tracker can help you record your visitors actions, such as making a sale or downloading a book.

If you get fancier trackers, then you will be able to tell how visiotrs move around your site and where they go after they depart.

The useful feature of running many compaigns are the summary of current,expired,scheduled ads.

Visitors to the automatic checking software link will find that this will enhance the service and would be a good campaign on getting new customers.

By using sub-campaigns you can create a different URL for each advertising source but you only need on URL for tracking.|Only one tracking Url is required in sub-campaign, whereas, you can have different Urls for various advertisers.4) Report presentation.
You can view the stats online through all programs.

With powerful campaign management and lead management capabilities, you can maximize the efficiency of your entire online and offline marketing mix. Use Salesforce to generate demand, manage and qualify leads, create new sales opportunities, ensure data quality, and analyze campaign results.

You can set your report to show you what campaign attracted the most hits, and you can also know the most sales, subscribers, downloads…when you have action tracking available.

Some programs can email you the stats on a daily basis.

Exporting of report stats, e.g. to a spreadsheet file, is possible.

5) Affiliate program.
By this we mean that you can join to get commission on sales. Before promoting a product , you have to own and use it so that you can explain how it is benefited you.

Sixth, it is helpful is there is a free demonstration period or a cash-back guarantee program.

Some dealers hold free demonstrations.

7) Other features
Split run testing: allows you to accurately determine the best response to, for example, different sales pages.