July 17th, 2007

2-Up Pyramid Schemes

Posted in Advertising, Business, General, Marketing, Uncategorized

“EDC Gold”, “Passport To Wealth” and “Road Map To Riches” are all forms of this “legalized” pyramid model. They have products for sale but are never sold and only vaguely mentioned, if at all, on the hyped up sales pages to join these programs.

There is only one thing really being sold – grotesquely high memberships into the program. ($997 – $999 )

Once you join it is your job to sell the program to two other victims and then pass the money up the chain to your sponsor. If you manage to make a third sale you get to keep the proceeds and the person you duped now has to send you their first two sales. And on and on it goes until saturation sets in and the people on the bottom can’t give away a membership much less sell it. They could of course try and sell the “products” but quickly find out that these products are available for free or at substantially reduced prices all over the internet. At this point it occurs to them that they spent $1000 to sell the same products that anyone else can sell using clickbank for free.